Aya Nakamura on Fortnite
Aya Nakamura’s concert in Fortnite: Legacy of the Metaverse
As part of the Soundwave concert series organised by Epic Games, Aya Nakamura made history with a brand new show at the heart of Fortnite. For this ambitious project, we had the privilege of acting as 3D art director, a key role in transcribing the artist’s visual universe and captivating thousands of spectators around the world.
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Merging music and interactive 3D
The challenge was enormous: to create a 16-minute video entirely made in Unreal Engine 5.0, which would serve as the basis for the interactive experience broadcast on Fortnite. The video had to immerse viewers in four spectacular environments, each inspired by Aya Nakamura’s iconic music videos.
Our mission was to strike a subtle balance between respecting the artist’s artistic direction and adding a surprising creative touch to amaze an audience already accustomed to high-level productions.
Rich and surprising environments
With Unreal Engine 5.0, we took advantage of the engine’s cutting-edge technologies to create environments that were as rich as they were immersive. Each of the four environments reflected a unique facet of Aya Nakamura’s world, while fitting seamlessly into the Fortnite ecosystem.
- Meticulous pre-production work: We began by analysing the artist’s clips in depth to capture their visual essence and reinterpret them in 3D. Our concept art teams then developed unique visuals that would serve as the basis for the project.
- An intensive collaborative process: From modelling to level design, through to final integration into the engine, the project involved our entire team and several partners. Precise coordination between each phase was essential to meet deadlines and guarantee optimum quality.
An event to match the world stage
Aya Nakamura’s Fortnite concert is much more than just a musical event. It’s an immersive experience, blending music and 3D, taking fans on a visual journey unlike any other. By working closely with Epic Games and Warner Music, we have helped to create an unforgettable experience for fans and to push back the boundaries of what a virtual concert can offer.
What this project means to us
This type of project is a perfect example of our ability to manage complex productions, where artistic direction and technical innovation must come together to create unique experiences. Unreal Engine 5.0 enabled us to push back the boundaries of creativity, exploiting advanced functionalities to design stunning sets perfectly suited to the world of a renowned artist.
This project is a brilliant demonstration of the power of collaboration between artists, digital platforms and immersive 3D experts. And for the audience? A total immersion in a visual and aural universe that will live long in the memory.